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Saturday, August 7, 2010

Pantene and I Commit to Change Did Not Only Cheat Me but also the Spirit of Filipino Heroism


May nagcomment sa una kong inilagay dito na artikulo, "Pantene Deceived People in Its Facebook Page: Where is the Ethics?" at ang sabi ay bobo raw ako, ampalaya, bitter at marami pang iba. Wala rin daw patutunguhan ang mga taong tulad ko. Pero para sa akin at sa maraming iba pa tulad ni Mei Velas-Suarin, hindi lamang tao ang niloko kundi ginamit nila ang ating bayanihan at dugong bayani upang ipromote ang isang produkto, ang Pantene.

Actually, David... parang ang bobo mo para di ma-notice na isa syang marketing ploy. I knew it from the start. Bakit ba napaka bitter mo? Dahil hindi man lang na shortlist entry mo no? Kawawa ka naman.. paulit ulit.. paulit ulit... yung mga taong katulad mo walang patutunguhan. Geez.

Yan po ang sinabi ng isang nag comment na ang ginamit na id ay "Wisecrack" na ang tagalog translation ay "Matalinong Puwet." Sa totoo lang hindi ko naman kailangang mashortlist o manalo. Isa pa kung yun ang pakay ko di sana noong hindi ako mashortlist ay nagreklamo na ako, sa halip ay todo ang promotion ko sa kanila.

Maliit lang siguro sa tingin ng iba at ng media ito pero ang mga ganitong bagay ay isang pambabastos sa ating mga Filipino. Nais ko pong ibahagi sa inyo ang sinabi ni Mei Velas-Suarin ang author ng ASYAnna at MEILBOX.

You are right there, David. When it started (and when I joined), it looked like a genuine movement. I really thought it was an honest-to-goodness campaign like the "Ako Mismo" or similar movements. Some jaded people might really see the marketing ploy from the start, but for people who are genuinely passionate and hungry for change, then it really appears like a good entry point for social reawakening - e.g., we start by changing from within. That is why, personally, I thought it was a genuine campaign because the contest is about sharing of personal lessons, pains, tragedies, and triumphs.

I wasn't able to visit the site much, during those changes/transformation in the "logo" (that you noticed) so I was really shocked and disappointed to realize that the blogging contest was really 99% about Pantene! To "commit" to have "nicer hair"? Hmmm...that was indeed a clever ploy. But to the many who felt "used" or even "cheated", well, it is another story. Let us hope that Pantene will be more honest & straightforward next time. It is ok to promote a product but to do so by using this kind of gimmickry is really something that seems, to many, unethical. Because people's personal stories are genuine, honest, and come from the heart. They should not be carelessly used for mere gimmickry or one-sided commercial purposes. God bless, Dave! Keep up the spirit! :) -Mei (http://meilbox.asyanna.com/)

Kayo na po ang magsabi kung tama nga ba ang ginawa ng Pantene at I Commit to Change


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